The Brief

SBC keyed into the Lagos City Marathon. The aim of this campaign was initiate at increasing brand visibility across the race route, start and end point.

Project

Lagos City Marathon

Client

Lagos State Government

Access Bank

The Execution

Bring to bare an experience that goes beyond the tactical race to delivering an all encompassing event. We made people believe 7up was the major sponsor through massive visibility from start to finish.

From installing sprinklers to cool off and activate the sense of touch, to delivering on innovative branding materials and exciting the sense of sights, to deploying core brand cues and taste points.